With over a decade of experience in marketing, analytics, and change management, Tori Laird is a thoughtful leader and passionate advocate who thrives in environments of growth, transformation, and learning. She excels in building relationships, empowering others, and leading through times of change. Whether managing large-scale marketing campaigns, deep diving into consumer markets, or stepping up during periods of departmental upheaval, she consistently delivers clarity and impact with a calm, confident presence.

Outside of her professional career, Tori brings the same passion and drive to advocacy and community involvement. Tori volunteers with her kids' elementary school, serves on the PTSA, coaches youth soccer, and is involved with multiple groups tasked with advocating for trans youth on a local and national level. Tori's favorite topics of conversation include queer literature, women's sports, cats, and comfort food.